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View Full Version : How do you price your Aerating


Snyder's Lawn Inc
03-23-2012, 12:06 AM
Well Im bored and this pop in my head

How do price your plugging I want see how others compare to my pricing
I have a flat rate + so much per 1k over 6k
Sample Flat rate 60 6k and under and anything over is $10 for each 1k extra
On acres jobs I'll price it flat rate $100 per acre up to 3 acres and anything more rate will drop to 75 per acre I can do a acre in a hour

These rates isnt realy mine I dont want give your prices out
I like know your steps how you come up with a price

appalachianoutdoors
03-24-2012, 03:49 PM
Seems to work out well if you have a base rate of $60-75 up to 20K (unless it is a regular customer with a 15-18K yard, then maybe $50 for them), then $3 for every K over that. Example:
Base rate $60-75 up to 20k
$100 for 20-30K
$150 for 31-40K
$175 for 41-50K
$200 for 51-60K
This seems to work well with me. I don't mind giving out a price for this. If someone were to rent an aerator, they will spend at least $75, plus have to transport and work it, so I think that my pricing is very fair and I have the same equipment as someone can rent. :usflag:

organiclawncanada
03-24-2012, 05:40 PM
The market is very competitive here. We have a few companies that go door to door and that is all they do in the spring and summer. I usually charge $10/1K of property size on subdivision lots. So if you have a 30x100 lot it is $30 regardless of the amount of grass, etc.

appalachianoutdoors
03-24-2012, 09:21 PM
Seems to work out well if you have a base rate of $60-75 up to 20K (unless it is a regular customer with a 15-18K yard, then maybe $50 for them), then $3 for every K over that. Example:
Base rate $60-75 up to 20k
$100 for 20-30K
$150 for 31-40K
$175 for 41-50K
$200 for 51-60K
This seems to work well with me. I don't mind giving out a price for this. If someone were to rent an aerator, they will spend at least $75, plus have to transport and work it, so I think that my pricing is very fair and I have the same equipment as someone can rent. :usflag:

Saw a mistake I made, meant to put:
Base rate of $60-75 up to 20K
$100 for 20-30K
$125 for 30-40K
$150 for 40-50K
$175 for 50-60K
..and I pull my information from Google Earth and city/county maps and can show this information to the customers if they would like to know how I calculate the area.

Ducke
03-24-2012, 09:26 PM
99% of my lawns are 4500 to 5500 and I charge $45.00 and up per aeration.

Duekster
04-08-2012, 01:56 PM
Well Im bored and this pop in my head

How do price your plugging I want see how others compare to my pricing
I have a flat rate + so much per 1k over 6k
Sample Flat rate 60 6k and under and anything over is $10 for each 1k extra
On acres jobs I'll price it flat rate $100 per acre up to 3 acres and anything more rate will drop to 75 per acre I can do a acre in a hour

These rates isnt realy mine I dont want give your prices out
I like know your steps how you come up with a price

I charge 1 dollar a sf foot but that is not my real prices :rolleyes:

Our soils are hard down here so the rates are higher. I think 2 to 3 times what you charge to mow is fair.

We also mark off the sprinklers and add a pre-emergent.

bigslick7878
04-08-2012, 02:07 PM
The prices listed so far are complete insanity.

Maybe it is cheaper in the south or something, but there is no way in hell I could charge that and stay in business.

Duekster
04-08-2012, 02:15 PM
The prices listed so far are complete insanity.

Maybe it is cheaper in the south or something, but there is no way in hell I could charge that and stay in business.

Care to say a ratio compared to mowing the same yard?

bigslick7878
04-08-2012, 02:44 PM
Care to say a ratio compared to mowing the same yard?

My minimum for a tiny lawn is $30. A few I do are under 3k.

Just aeration....2.5 times.

Aeration/dethatching/overseeding......5 times.

Although I don't price this way.

That is with overlapping passes though and tons of plugs all over the place, and top quality seed.

And I own all my equipment, no rental costs.

Duekster
04-08-2012, 02:52 PM
My minimum for a tiny lawn is $30. A few I do are under 3k.

Just aeration....2.5 times.

Aeration/dethatching/overseeding......5 times.

Although I don't price this way.

That is with overlapping passes though and tons of plugs all over the place, and top quality seed.

And I own all my equipment, no rental costs.

That does follow what I said, 2 or 3 times the cost to mowjust for aeration.

R & R Yard Designs
04-08-2012, 02:55 PM
I have places that we have that are 3 acres and we charge 925 for it and a 12 a place that is around 2800. So prices are cheap so far for the rest of the guys.
Posted via Mobile Device

Duekster
04-08-2012, 03:01 PM
I have places that we have that are 3 acres and we charge 925 for it and a 12 a place that is around 2800. So prices are cheap so far for the rest of the guys.
Posted via Mobile Device

I can see the 3 AC for 925.... not sure what you mean in the second half of the post.

appalachianoutdoors
04-08-2012, 03:25 PM
The prices listed so far are complete insanity.

Maybe it is cheaper in the south or something, but there is no way in hell I could charge that and stay in business.

Just for curiousity...what equipment do you use to aerate, and what is your price schedule for the same size properties listed in the thread?
Posted via Mobile Device

Duekster
04-08-2012, 03:29 PM
In some regards it is likely priced too cheap in the south.

Again, we do it in the off season when the grass is dormant and then apply the pre-emergent.

Likely only going to get 10% of your clients to want the work.

BOSS LAWN 2343
04-08-2012, 04:00 PM
Im still waiting on my core aerator machine to get out of my mechanics.... parts were back ordered so I lost out on about 6 jobs.

At any rate, I start base charge at $55 and go up depending on gates/fences/up-downhill, etc..

willshome
04-08-2012, 07:34 PM
around here it cost like $75 to go rent an aerator so that is my starting price.
Plus most people don't have a truck to go get the rental so if your about the same cost.......

appalachianoutdoors
04-08-2012, 07:49 PM
around here it cost like $75 to go rent an aerator so that is my starting price.
Plus most people don't have a truck to go get the rental so if your about the same cost.......

That is how i look at it also. Then you factor in fuel to and from the location, handling the machine, and my time and insurances involved. I believe that my prices are very fair, and if someone does not feel it is worth my asking price to aerate their yard, then i am definitely not lowering my price to break even or lose money on my time and labor.
Posted via Mobile Device

crazymike
04-08-2012, 07:51 PM
Saw a mistake I made, meant to put:
Base rate of $60-75 up to 20K
$100 for 20-30K
$125 for 30-40K
$150 for 40-50K
$175 for 50-60K
..and I pull my information from Google Earth and city/county maps and can show this information to the customers if they would like to know how I calculate the area.

I don't even bother to do it because of these guys that go door to door. It's easier to call them then to rent a machine, etc... Unless it's a big job, it's not worth it to me.

bigslick7878
04-09-2012, 09:32 PM
Just for curiousity...what equipment do you use to aerate, and what is your price schedule for the same size properties listed in the thread?
Posted via Mobile Device

As basic an aerator and power rake as you can get, no $4000 Lawn Solutions equipment here. (I am guessing you thought I had some expensive equipment I was charging for, not the case at all)

If I had that much money in the equipment I would charge accordingly, more.

Anyone aerating anything for $30 or $40 is nuts, but hey knock yourself out.

Smaller lawns are more of a pain in the a$% anyway, hence why I charge what I do even for the small ones.

charmill26
04-09-2012, 11:01 PM
I'm about $2 a minute I dont have to really give estimates up front as most have been lawn customers for years. In the end I dont see it mattering what size lawn/equipment as long as you can get the amount you want and its a fair price. I use a split tine classen 25?" and majority of my lawns are smaller.

appalachianoutdoors
04-12-2012, 12:56 AM
I'm about $2 a minute I dont have to really give estimates up front as most have been lawn customers for years. In the end I dont see it mattering what size lawn/equipment as long as you can get the amount you want and its a fair price. I use a split tine classen 25?" and majority of my lawns are smaller.

Equipment matters to the extent that it determines whether you are doing a quality job or just making crop circles in your customers yards. Price does matter and everyone sets their but but if someone is aerating just to make some money and not as some part of a comprehensive lawn maintenance program, then the customer is just wasting their money. :usflag:

Brown & Co.
04-12-2012, 02:49 AM
I would charge $55min to pull it off the trailer. And then I just charge my hourly rate for how ever long it takes me. I dont bill hourly just figure my quotes that way.

WHIPPLE5.7
04-12-2012, 01:34 PM
Let me just tell you how f#$king stupid most homeowners are here in Montana. I've been advertising in the papers and passing door hangers for weeks advertising aerating starting $40. The phone is dead silent. The rental shop rents 20 year old aerators with tines that have been worn out for more than 5 years for $36 for 2 hours and it has to braught back full of gas. They have homeowners waiting in the parking lot for one to get back they are so busy with them:hammerhead::hammerhead::hammerhead:. Why are people so stupid:confused:. Drive a couple miles to the rental store, stand in the parking lot waiting for an hour for a wore out machine, you and a rental employee lift it into your pickup with no ramp. Then you get home and have to bug neighbors to help unload it and reload it, top it off with gas, and drive it back the rental store. Considering they could hire me for less and sit on their deck and watch while drinking beer these people are beyond stupid.

sven1277
04-26-2012, 09:10 PM
Hey Whipple, maybe you should advertise in those parking lots.

sven1277
04-26-2012, 09:11 PM
I charge about 3x the cost to mow a property. This seems to work out well. I have a lesco 3pt unit 42" mounted on a kubota b series tractor.

Exact Rototilling
04-26-2012, 10:54 PM
Okay just a little bit of a vent here. A few years ago I saw this competitor advertise in the paper for $29.95 aeration. I forgot the square footage probably 3-5k with a loss leader of weed and fert. Now one of my PITA lawn clients [about 2 clicks from getting dropped told me this guy aerates her neighbors lawn for $35. I aerated my clients lawn for $65-68 last Fall with my Plugr 850 with noticeably more plugs than her neighbor who had his done for $35.

Okay due to low baller market forces here my super small lawn rate with my lawn solutions machine is $35. Basically a min stop fee I donít really base on square footage, front yard or tiny small area only.

Plugr 850 with 50%-130% more plugs in a single pass $45 min stop fee for a tiny lawn. Typical is $55-$75 smaller residential. Once the price goes over $70 people resist.

I do know for a fact that becoming a licensed applicator will help me stay in business. Then again I see the prices on beat down weed and feed liquid aps in my area and then I wonder....?

Duekster
04-28-2012, 11:02 AM
Okay just a little bit of a vent here. A few years ago I saw this competitor advertise in the paper for $29.95 aeration. I forgot the square footage probably 3-5k with a loss leader of weed and fert. Now one of my PITA lawn clients [about 2 clicks from getting dropped told me this guy aerates her neighbors lawn for $35. I aerated my clients lawn for $65-68 last Fall with my Plugr 850 with noticeably more plugs than her neighbor who had his done for $35.

Okay due to low baller market forces here my super small lawn rate with my lawn solutions machine is $35. Basically a min stop fee I donít really base on square footage, front yard or tiny small area only.

Plugr 850 with 50%-130% more plugs in a single pass $45 min stop fee for a tiny lawn. Typical is $55-$75 smaller residential. Once the price goes over $70 people resist.

I do know for a fact that becoming a licensed applicator will help me stay in business. Then again I see the prices on beat down weed and feed liquid aps in my area and then I wonder....?

He is charging $239 for 5 apps and one aeration. Seems on the low side but who knows what is in his tank.

I think the big guys charge for 9 apps and give away the aeration. I see ad's saying 19 or 29 but I am sure that is just a basic fert. Plus they do get contracts with automatic debits.

Change your marketing some and focus on the extra plugs. Competition will always exist.

sildoc
05-01-2012, 11:55 PM
I check in here on occasion and find it interesting. To be honest as a business person you get the most you possibly can for any said service or product. Soooooo If you can only get 40 for 10 acres that is the going price or if you can get 100 for 5k that is the going price.

Aeration is a niche market. Either you jump in head first or you just tread water with a few you get.

Here we have some pretty heavy competition with a large national company, won't say their name (true something), but we are forced to keep competitive with them. Their normal charge is around 109 this year for aeration, however if they are putting out fliers they will be down in the 40's on some properties.
We basically start out at 35 for 2000sqft and add 5 per additional k. We also up sell double aeration at 1.5x the cost of single, lime, overseed, and other services I won't mention.
I ordered the Lawn solutions machine last year and am getting ready to buy another exmark this year. I have put well over 500 hours on the LS machine we bought last spring. I can tell you I would never buy another machine for the small residential lawns we have here. Maybe turfco but would have to try one out. Aeration is well over half of our gross for the year and we push it hard. Like I said before it is a head first or tread water niche.
I do wish I could get the 50-100 dollar aeration but most average 40-45. It really doesn't matter as I make twice or more than just mowing with aeration added.

Snyder's Lawn Inc
05-02-2012, 12:20 AM
He is charging $239 for 5 apps and one aeration. Seems on the low side but who knows what is in his tank.

I think the big guys charge for 9 apps and give away the aeration. I see ad's saying 19 or 29 but I am sure that is just a basic fert. Plus they do get contracts with automatic debits.

Change your marketing some and focus on the extra plugs. Competition will always exist.

Here I got under bid on Lawn treatments on lawn He plug for free I do the house next door and there To do the 2 step weed/feed
The ppl next door came over as I was done ask me look at there lawn Told me the guy weed/feed there lawn week ago
So I look it was dark green with lots weeds in it
I ask how He put down with a spreader dry w/f I ask he do it when it was wet They said no All I could do LOL I ask how much he charged them It was same price as one bag of w/f And lawn was 20k I told them to watch next time see how much he puts on I left went down street do another lawn and the ppl came down ask me come back spray there lawn Said ok Sign my Contact

Duekster
05-02-2012, 07:31 AM
Here I got under bid on Lawn treatments on lawn He plug for free I do the house next door and there To do the 2 step weed/feed
The ppl next door came over as I was done ask me look at there lawn Told me the guy weed/feed there lawn week ago
So I look it was dark green with lots weeds in it
I ask how He put down with a spreader dry w/f I ask he do it when it was wet They said no All I could do LOL I ask how much he charged them It was same price as one bag of w/f And lawn was 20k I told them to watch next time see how much he puts on I left went down street do another lawn and the ppl came down ask me come back spray there lawn Said ok Sign my Contact

You gotta love it. Bad enough when homeowners see weeds grow after W/F because they can not follow instructions

DA Quality Lawn & YS
05-02-2012, 11:14 AM
Anyone who offers 9 apps/season is ripping customers off.