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FLC2000
03-25-2012, 09:28 AM
Anyone try it? Opinions?

grandview (2006)
03-25-2012, 06:04 PM
Junk mail /spam =delete.

kirkmbrown2001
03-25-2012, 10:11 PM
I have almost all of my current and past customers subscribed to our e-list. I now have 60 subscribers and an average email open rate of 40%! Remember, the industry average open rate is 15%!

The key to email marketing is to make customers WANT to open it! If it is all about your business and nothing they would be interested in, your open rate will suffer. Therefore, I put DIY lawn care facts and other stuff that would engage the customer. My general rule, Half of the email is about my business and half is about something they would be interested in.

Ideas I have used in the past for my email newsletters:

DIY Lawn Care Tips
Lawn Care History
Fact or Crap - Lawn care myths revealed
Weed of the month
Lawn Pest of the month
Lawn Care Trivia
Featured blog post


In addition to the exclusive offers my subscribers receive, they automatically get coupons just for being a subscriber. It automatically sends a coupon on my customer's birthdays and they get a coupon for subscribing. One incentive to subscribe and another incentive to stay subscribed.

Now of course, I always try to upsell my services to my customers through my emails. Whether that is reminding them that we do lawn aeration or announce new services offered. We also keep our customers updated with business changes like billing and price changes. We make them "plugged in" to whats going on within our business. It shows that we like to communicate with our customers and keep them informed.

Plus it is MUCH cheaper than mailing letters! Each email only cost me 3 cents versus a stamp and envelope. I use a service called MailChimp (http://www.mailchimp.com) to manage my email list. They have monthly plans or pay-as-you-go plans.

To see my March E-Newsletter, CLICK HERE! (http://us1.campaign-archive2.com/?u=5c438d1e781058da1791c82ea&id=77acac2194)

It works! Just takes some trial and error!

grandview (2006)
03-25-2012, 10:17 PM
I have almost all of my current and past customers subscribed to our e-list. I now have 60 subscribers and an average email open rate of 40%! Remember, the industry average open rate is 15%!

The key to email marketing is to make customers WANT to open it! If it is all about your business and nothing they would be interested in, your open rate will suffer. Therefore, I put DIY lawn care facts and other stuff that would engage the customer. My general rule, Half of the email is about my business and half is about something they would be interested in.

Ideas I have used in the past for my email newsletters:

DIY Lawn Care Tips
Lawn Care History
Fact or Crap - Lawn care myths revealed
Weed of the month
Lawn Pest of the month
Lawn Care Trivia
Featured blog post


In addition to the exclusive offers my subscribers receive, they automatically get coupons just for being a subscriber. It automatically sends a coupon on my customer's birthdays and they get a coupon for subscribing. One incentive to subscribe and another incentive to stay subscribed.

Now of course, I always try to upsell my services to my customers through my emails. Whether that is reminding them that we do lawn aeration or announce new services offered. We also keep our customers updated with business changes like billing and price changes. We make them "plugged in" to whats going on within our business. It shows that we like to communicate with our customers and keep them informed.


Nice. But wondering if he was thinking more of sending out emails to places to get business not current customers.

tonygreek
03-28-2012, 08:07 AM
FLC2000, could you go into more specifics of what you're looking at and what the source of the addresses is? I assume you're referring to purchasing/renting a list of email addresses. If so, your effort and money is better utilized elsewhere.

ptjackson
03-28-2012, 06:48 PM
Kirk almost always nails these posts and gets to them before me.

Buying a list and trying to get business that way is a long battle that's probably not worth it. He mentions open rates of 15% it's less than that if you buy a list AND it's pretty hard to even send them out, most providers will block you from "spamming people" Even with 15% open rates you'll do lucky to get a 1% click rate and less than that will "convert".

If you do use mail marketing again Kirk is right us it with your customer base, maybe offer a free service for referral to a new customer. Mailchimp or tiny letter is great. Or use Facebook and ask your current customers to "like" you.

FLC2000
03-28-2012, 07:13 PM
FLC2000, could you go into more specifics of what you're looking at and what the source of the addresses is? I assume you're referring to purchasing/renting a list of email addresses. If so, your effort and money is better utilized elsewhere.



Not really any specifics as of now.

I saw a website called icontact.com and started to read about it. Basically just putting an ad together and sending it out to potential customers via email.

Of course Im concerned it would just go into the spam folder so I was wondering if anyone had ever done it and what kind of success rate they had.

tonygreek
03-28-2012, 07:37 PM
unless they've add to their service line, icontact has always been an email campaign manager, similar to mailchimp. I think we were mostly under the impression you were interested in purchasing an email list to market to.

mailchimp is phenomenal and their "forever free" plan would be something that likely suits your needs.

my advice mirrors kirk's in that you should strive to make any email marketing/newletter educationally engaging.

corey4671
03-28-2012, 07:43 PM
Email marketing is a dinosaur. Want to see how to REALLY market in 2012? this is a service I began usioh late last month. Text theyardboy to 90210 on your mobile phone. I actually have that on the back of my trailer and people do just that when they read the sign. It sends them a text with all my contact info, a short video about me and a link to my business Facebook page. Once they opt in, I get alerts that they have requested my info AND I can now send out text blasts of specials I am running, short video of a job I just completed or even have a promotional giveaway.
Posted via Mobile Device

tonygreek
03-28-2012, 07:57 PM
Email marketing is a dinosaur.
Blindly emailing is a dinosaur. Well-implemented email marketing to a list you have built is by no means.

kirkmbrown2001
03-28-2012, 08:11 PM
Email marketing is a dinosaur. Want to see how to REALLY market in 2012? this is a service I began usioh late last month. Text theyardboy to 90210 on your mobile phone. I actually have that on the back of my trailer and people do just that when they read the sign. It sends them a text with all my contact info, a short video about me and a link to my business Facebook page. Once they opt in, I get alerts that they have requested my info AND I can now send out text blasts of specials I am running, short video of a job I just completed or even have a promotional giveaway.

How do you see email marketing as a dinosaur? I would think that email marketing would be much more effective than text message marketing.

Cons of text message marketing:

Targeting the wrong people - The people I see that would opt in to text messages from you would be teenagers. Since when were teenagers our industry's target market?
Many people have a cell phone, but no text messaging (especially senior citizens)
People change phone numbers much more often than email addresses
Text messages would get annoying real quick
Not everyone has internet enabled phones so you can't link back to your website
I don't see text messaging as a professional way to contact customers or potential customers


Pros of email marketing to customers:

Almost EVERYONE has internet and an email account
Target Market
CHEAP!
Much more customizable than text messages. Can match company branding.
Can link to websites
ANALYTICS! Can see exactly what people do in your email! Text messaging lacks that!
Less annoying than text messages. People almost expect to see company newsletters when they login to check their email so it would come accross as less spamy.


I'm not saying text message marketing has no use. If you are in an industry where you are targeting teenagers and younger adults, that would be a great choice! For landscaspers, I think email marketing is a better choice than text message marketing!

kirkmbrown2001
03-28-2012, 08:12 PM
Blindly emailing is a dinosaur. Well-implemented email marketing to a list you have built is by no means.

DEAD ON Tony!

corey4671
03-28-2012, 08:24 PM
I receive emails everyday from different retailers. Couldn't tell you anything about them. Delete. Actually my target customer is younger people. Not looking for senior citizens. Past experience is that they are a pita. I'm looking for the young professional single woman, the soccer mom and the guy who doesn't have time between work and golf. In my market area, those types are plentiful.
Posted via Mobile Device

corey4671
03-28-2012, 08:25 PM
By the way, I have 74 subscribers to my text campaign and they have the option to unsubscribe themselves at any time
Posted via Mobile Device