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View Full Version : Cheapest way to distribute your fliers?


Husky
07-16-2003, 01:18 AM
When you are distributing fliers, in my case 5,000 or so, what have you found is the cheapest way to get this job done? Any and all suggestions excepted.... I mean postage wise, its .37 cents on the norm w/out bulk mail, which is 100$ at the beginning of the year, and another hundred and the end of the year, but everything is sent for .24cents,... kinda nice, and cheaper in my case... What do you guys think...or do I pay someone to distribute these for me, I do add in a business card magnet with the fliers I distribute..

Rustic Goat
07-16-2003, 03:27 AM
Cheapest = Putting one foot in front of the other, distributing them yourself.

Suggest you verify the bulk mail rate and particulars again. Have you spoken with the person 'in charge' of bulk mailings at your main post office? They are the only ones with all the real scoop.

Where are you getting your mailing list from?

If you'll search this site for; mailings, fliers, hangers, door hangers, brochures, etc. You'll get numerous discussions on this subject, and more opinions and details.

Georgiehopper
07-17-2003, 04:00 PM
I agree that the cheapest way is to distribute them yourself if you have the time. That is what I do and its good excercise too.

SpudsM15
07-18-2003, 01:06 AM
I pay my 16year old cousin to be my marketing specialist!
Since he can't legally operate power equipment... i gave him a cool job i think... only makes him 100 bux a month for very little work.
Hasn't gotten me and regular customers but a bunch of extras.

lawnman_scott
07-18-2003, 11:30 PM
I used to drop them on the ground by mailboxes, sure you get a few complaints, but well worth it. Another idea i saw people do , depends on if your distributing in subdivisions where houses are close toghter, but they rode around on roller blades, rolling them as they weent along. This way they delivered to the door, and could carry a bunch at a time, had the flyers in a pouch in front, and rubber bands in their pocket.

grassdaddy
07-18-2003, 11:42 PM
Go talk to postmaster--he will give you a list of posting.If you tell him what you want to do,he may be cool and tell you, you can hang on post.We got a call for hangin fliers,so we went face to face with the man,he said since we asked,even though it is illeagal,we could hang our fliers--but not on mailbox door.Check out my old post-"Postermaster Called":)

LawnLad
07-19-2003, 09:34 AM
I used to deliver flyers myself, I guess it's part of the sweat equity that you build into your company.

If you've got the cash flow and you can support paying people then you can hire folks. For several years in the early spring when the ground was frozen and it was too cold to do clean ups I sent a couple of my guys out delivering flyers. Not cheap at $9 to $12 an hour depending on the guy. But it got their legs moving and our phone ringing.

I've also used high school help. Call your local highschool(s) and see if they have any job programs. There was an office in the local high school that had students waiting and ready to work for seniors in the neighborhood who needed help around the house. The kids were responsible since they were looking for the work, the parents knew what they were doing and the school provided the names. I'd hire three or four kids after school to deliver to flyers for a week. My office manager at the time would supervise them from 3 pm to 6 pm driving them to the areas giving them flyers and making sure everything was okay. The kids liked it since they got paid $7.50 an hour ($2.00 more an hour than the old folks paid).

It was more work on our part to use the highschool kids since we worked around their schedules and had to supervise them, but if we were already out doing spring clean ups it still got the flyers out there.

tiedeman
07-19-2003, 07:53 PM
it might be cheaper to stick them in newspapers

mtdman
07-19-2003, 11:59 PM
Tell your 19 year old stepdaughter she has to do it if she wants to keep living under your roof for free. That's as cheap as it gets!

:D

Green Pastures
07-20-2003, 12:44 AM
Hire 2-4 Jr. High kids for a full day of flier walking. Treat them to a pool/pizza party for their efforts.

Groundcover Solutions
07-20-2003, 01:14 AM
This is what we do. we put out around 15,000 flyer's this year and we pay college kids in groups of two $15 an hour to put the flyer's out. We use groups of two because we feel that it is more productive with one driving the other placing them in the news paper slots. It has worked for us in our community, don't know if it will work for anyone else but hey it is just a suggestion.

edrenckh
07-20-2003, 09:15 AM
Remember, cheaper may not be most effective.

You can also try a large parking lot. Go to a grocery store, put them on the windshield. There may be a no-solicitation sign, maybe not.

Don't go to a business parking lot, where people work. Those folks drive from somewhere else. Got to do a business that people just drive from home to shop there.

I'm not sure why attaching to a mailbox post is illegal. Here we have a tube (or two) attached to the post where the newspaper goes. The other tube is a "junk" mail tube - i.e. the free papers and flyers. Some advertising company installed them all on the mailbox post.

Get a pad of sticky notes printed and put them on the front door. Or door hangers. I would say these would be more effective.

A1 Grass
07-22-2003, 09:40 PM
I "Piggy-Back" my door hangers with someone who owns a pizza business and already distributes in the areas I want.

I end up paying .06 apiece to get them handed out and I get them printed for about $140 for 5000. I get about 1 customer per 500 door hangers, but it is a steady number.

So, basically I think it costs me about $44 to "purchase" a customer. If they become a regular customer (most have) I make it back halfway through the second mow...

SUGAR_CUT_MARK
07-29-2003, 10:16 AM
A1 where do u get ur door hangers made?? $140 for 5,000 is pretty cheap

LawnMowerMan2003
07-31-2003, 12:03 AM
In my area, there is a service called "doorstep delivery", which specializes in distributing flyers. I think they have a certain ammount of demographics on various neighborhoods, and they will pass out your flyers for about 10 cents per flyer, the last time I checked. Last time I passed out the flyers myself, I only did 50 an hour. At $9 an hour labor, this would cost $180 for 1000, compared to $100 for the service. It's been a few years since I hired them, so they may have raised prices a little, but I'm just suggesting another possible alternative.

MCGRAIL LAWN
07-31-2003, 05:17 PM
Friday I will be macking 10,000 flyers for free (just cost me the paper $25.00)

Me and my brothers will be delivering them.

Since they are my brothers I assign them a route and they get a 5% commision on the sales from there flyers.

Has worker so far.

Team Gopher
07-31-2003, 05:35 PM
Tiedeman "it might be cheaper to stick them in newspapers"

That's a interesting idea! Maybe you can get in contact with the local newspaper person and have them insert your flier the next time they bag their newspapers. Or maybe you could help them one day bag and get it done for even cheaper!

DUSTYCEDAR
07-31-2003, 05:37 PM
i used to put the flyer's in a bag like the ones the papers come in with three little rocks and throw them in the driveways.
fast cheep and worked great till i got a call from the township for a littering violation. end of that game
now i hire marking companies that do direct mail
i like money mailer they put out those envelopes full of coupons and i get a good response i also am using three other company's this fall to put out adds for my fertilizing business it is not cheap but it is the fastest and cheapest way to get out 100,000 full color flyer's at a time.

Tbarchaser
08-02-2003, 05:49 PM
www.goped.com

DUSTYCEDAR
08-02-2003, 05:59 PM
only if u want a ticket

Floridalandcare
08-04-2003, 12:14 PM
Just like the Military , Out of an airplane:D :D

MCGRAIL LAWN
08-04-2003, 12:26 PM
Check with your city clerks office that might be littering or you might need a permit

abevilacquals
08-04-2003, 06:18 PM
your right a c130 would be fine you can call it operation air dump

abevilacquals
08-04-2003, 06:18 PM
your right a c130 would be fine you can call it operation air dump

charlies
02-06-2004, 05:29 PM
if your going to put in in with the newspaper, why not just advertise in the paper itself?

LawnsRUsInc.
02-08-2004, 07:57 PM
I have never put flyers in newspapers but my family friend owns a larger landscape firm of 16-18 people. He puts a flyer in the local paper and he gets a great response. where do you guys get your door hangers for so cheap nebs has nice card stock but its like 250 for 5000?

Jason

Expert Lawns
02-08-2004, 09:47 PM
5 nephews, 5 pair of rollerblades, $20 a day each

Nitroman
02-08-2004, 11:06 PM
look in to those junk mail invelopes, sounds cheasy but the coupons can get it done:angel:

biglou
02-10-2004, 01:24 PM
We do the local newspaper.We get the flier printed and delievered for $35.00 per thousand.We are doing 18000 for $630.00 this year.We can target each area as the local paper brakes the area into smaller areas that you can pick from.

Lux Lawn
02-10-2004, 02:03 PM
biglou
Thats the same thing I am doing this year $34-1000, I am doing 10000 this year.I have never done this before I sure hope I get a good response.I also have some postcards to send out and I will do some full color fliers to some of the nicer areas.Have you done the newspaper ad before?If so let me know how it worked for you. Thanks

Larry

cush
02-11-2004, 08:25 PM
Put them up wind from your target customers on a windy day.

You said cheapest!

cush

Colorado Mowerboy
02-11-2004, 10:56 PM
I have a flyer delivery company do it for .08 cents a piece. 10,000 going out in the next month and a half. How much is you time worth, you can't pay me 8 cent a piece to do it. This usually works out pretty well for me.

Soupy
02-12-2004, 12:13 AM
Colorado Mowerboy, How did you find the company that distributes your flyer? I'm trying to think of what they would be listed under in the phone book.

Soupy

biglou
02-12-2004, 12:26 AM
lux lawn,
we have had good luck with the newspaper. we do it every year. the key is to do it in your target areas each year. this will help to keep route tight.
as for newapaper ad. we keep our weekly ad year round. always start it with an "A" keeps it on top of column.
we are doing a special ad in the main boby of paper this year with coupons for new customers. hope this helps.
the more you get your name out in the area you want to service the better. people start to know your name and you gain legitamence.

Soupy
02-12-2004, 02:13 AM
biglou, Our paper places ads on a first come first serve bases. lux lawn, keep that in mind if you decide to place an add.

Lux Lawn
02-12-2004, 01:08 PM
The 10000 fliers that are going in the newspaper are going to be in areas where we are already working and we are known.Everything being sent out this year is within 5-7 miles of my house.I am going to put 3 coupons on them for the upcoming season and I have always gotten a good response from the fliers with coupons.As far as the first come first serve thats the only thing that concerns me.I talked to the lady at the newspaper again and told her that and as of now I think I am the only one on the day I picked.