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Husky
08-01-2003, 01:35 PM
Seems the cheapest statagy for marketing. Have any of you tried it? and what was your responce? Please give me any advice for mailing cheap and quickly. The amount is between 5 and 8,000 flier/postcards...give me some helpful information...thank you

DUSTYCEDAR
08-01-2003, 01:44 PM
not cheap in my neck of the woods 37 cents for a card
i use the coupon envelopes like money mailer cost 3or4cents a house can do 20,000 for 650 ok return usually 3 new accounts
each mail

GLAN
08-01-2003, 02:12 PM
post cards do not require $0.37 postage.

DUSTYCEDAR
08-01-2003, 02:16 PM
they do if you do not have a bulk mail permit and if you use someone elses permit they charge for it so u still pay.

Husky
08-01-2003, 02:27 PM
I believe they are .24 cents here as well

proenterprises
08-01-2003, 02:55 PM
I dont know what the rate is for mailing postcards, all i know is that back in April I had fliers that I passed around to almost 200 mailboxes (didnt know this was illegal at the time) and I got a cal back from the towm post office, the charged me 25 cents per flyer that the found in mailboxes:eek:

DONT EVER DO THAT!!!

DUSTYCEDAR
08-01-2003, 02:58 PM
post card tend to get lost in my mail and never read?
so is it worth it

GLAN
08-01-2003, 04:01 PM
Originally posted by PJ Binder
they do if you do not have a bulk mail permit and if you use someone elses permit they charge for it so u still pay.


Huh?


My friend in the sprinkler business sends cards for the winterizing. I get one. No bulk nothing. Never have I seen $0.37 postage on it.

Let it Grow
08-01-2003, 07:10 PM
I'll be sending out 100 per week for the next 7 weeks to my targeted audience. The postage is 23 cents for one stamp. We'll see how well it works.

A1 Grass
08-01-2003, 07:20 PM
I have door-hangers printed AND delivered for about .09 apiece (they can run as high as .16 ea, incl delivery).

I concentrate on specific neighborhoods, one at a time. My return is about 2-4 customers per 1000 hangers, depending if it recently rained before they were handed out.

I do only residential. ALL of my customers are within 2 miles of my house.

Hard to beat that IMO

DennisF
08-01-2003, 09:03 PM
I print up my own flyers on my computer then make copies at office max. Fold them up to envelope size and stick glue the ends. I usually mail 100-150 at a time and get 3-5 responses everytime. In this part of Florida there are a lot of retired folks that want lawn service so I get a good response to direct mail flyers.

Team Gopher
08-02-2003, 03:38 PM
Here is another thread (http://www.lawnsite.com/showthread.php?s=&threadid=49590)that continues on this topic, for those of you who haven't read it.

Mike Bradbury
08-03-2003, 02:42 AM
There are business's that deal in sending other peoples mail!
They use bar coding and get all the discounts that the post office offers for doing most of their work for them.
Postmasters, a division of the United Way, charged us .14 to address and mail our postcards using our mailing list.

Team Gopher
08-03-2003, 04:26 AM
Here is a link to the Postal Service's (http://www.usps.com/businessmail101/getstarted/bulkMail.htm) web site that explains this topic in more depth.

Mike Bradbury
08-03-2003, 11:24 AM
When 1st class letter was still .34 we had Postmasters stuff the envelopes, address them and mail for .22 a piece.
I was happily stunned that there was such a thing. We sent 2,500 out and that would've taken many hours JUST TO PUT THE STAMPS ON!:eek:

tiedeman
08-08-2003, 09:59 AM
tried the postcard idea last spring, over 5,000 send out (2,500 of one type of design and 2,500 of another) and only 1 response. Wasn't worth my time I feel.

Mike Bradbury
08-08-2003, 11:48 AM
you send postcards to an established customer list. FWIW

Gene $immons
08-09-2003, 03:19 PM
15000 postcards were sent out in the early spring. I got lots of calls, but only landed 15 to 20 new weekly mows. One of the calls got us a $8000 landscape job.

So I was pleased.

TotalCareSolutions
09-09-2003, 06:56 PM
Gene,

Were your responses from woman ages 40 and up, with pretty nice homes?

I ask because thats who I targeted in the two ZIP codes my route is on.

Demographic list of 1000 cost me: $97 (i now see i paid too much for the mailing of the cards) but,

I figured 1000 cards to Females, ages 40+, in single family residences valued at ($300,000+ one ZIP) ($400,000+ the other)
....was better than 5-10,000 anywhere.

My assumption was most women over 40 w/ property and money have a Lawn Service or Landscape needs.

mtdman
09-09-2003, 10:01 PM
Originally posted by DennisF
I print up my own flyers on my computer then make copies at office max. Fold them up to envelope size and stick glue the ends. I usually mail 100-150 at a time and get 3-5 responses everytime. In this part of Florida there are a lot of retired folks that want lawn service so I get a good response to direct mail flyers.

Do you just slap a stamp on the front and add an address to the folded flier then? I have thought of this method as well, wondered how it works.

I just put out 1000 professional fliers for aeration. The kind that Ryan sells, full color, 3 panel, 2 fold jobbers. You add your name and number on the front or back panel. I thought they were very nice and very professional. I got 1 call for lawn mowing, no aeration calls. You can never tell.

:D

Gene $immons
09-09-2003, 10:10 PM
I did not use any demographic list. Just a list of addresses to homes in the areas we work.

However, to answer your question, the majority of the calls did come from that description of customer that you mentioned.

I had the cards sent to specific streets that are in upper class neighborhoods.

One thing I did learn is to address the cards to "Resident" rather than trying to use any name. The postman was returning cards of people who had moved.

TotalCareSolutions
09-09-2003, 10:32 PM
Thank you,
Thats encouraging.
Ill let you know what I turn, you may want to try a similar service if it's successful.

DennisF
09-20-2003, 03:23 PM
Originally posted by mtdmaster
Do you just slap a stamp on the front and add an address to the folded flier then? I have thought of this method as well, wondered how it works.

I just put out 1000 professional fliers for aeration. The kind that Ryan sells, full color, 3 panel, 2 fold jobbers. You add your name and number on the front or back panel. I thought they were very nice and very professional. I got 1 call for lawn mowing, no aeration calls. You can never tell.

:D

Yes, I just use a 37 cent first class stamp. I print out address labels for the areas I am targeting. I keep the flyers simple using large bold type with as few words as possible to get the message across.

Don't put too much detail info into a flyer or you will lose the readers' interest. Name, phone #, services performed and the fact that you are licensed and insured seems to work well for me.