Need help with writing Press Release

[JML]

I just adopted a few of those adopt spots here in town. I have a press release written, its pretty good, i just need a few fellow landscapers to tear it apart and see what they think about it. It is only a 3/4 of a page long, if you are interested in helping me out please let me know, and i'll send you a copy... thanks in advance..

joe

[Eric ELM]

Send me a copy, I can tear anything apart. :)
I'll be glad to help. My email is below.

[sunrise]

send it on e-mail to me

[jeffyr]

I'll take a look too.

jeffyr

[Mark_Christopher]

send it to me too.... (mh573@home.com)




Mark

[ACE]

I would like to see it also.
Hambricja@juno.com

[ant]

SEND ME ONE FOR INPUT.
ANTHONY
CGMLAWNS@YAHOO.COM

[JimK]

Hi, it's Jim at TURF Magazine. Sure send it to me too at jimmrp@yahoo.com

One thing I can tell you is that the ad agencies and public relations firms that work for the largest companies in our industry aren't always very good at press releases. We have to work on many of them (well, I did when I was an editor).

Quick rules of thumb (and this comes from Walter Cronkite, not me).

1. Quickly tell 'em what you're about to tell 'em.
2. Then, tell 'em.
3. Lastly, make sure to tell 'em what you just told 'em.

Try to do this in ONE page. Few people will read beyond one page.

Final thought: Don't struggle with it and try to sound like a professor at Harvard. Just write it, check it over ... fix it ... then send it out.

[ShortCuts]

I would also like to take a look!
Tiny2u@aol.com

[Ssouth]

don't know if I can be of any help, but I'd like to see it. If I can help I will surely let you know

Stuart H. South
Ssouth@Hiwaay.net

[leeslawncare]

I don't know if i could be any help to you but will be willing to try ,if you want to send it to me .dieman98@yahoo.com

[TLS]

JML,

Just what are you talking about? Maybee I'm reading it wrong, but what is an adopt spot?? If anyone could shed some light on this it would be great.

Thanks

[BRL]

Dixie,
Another common name for it is Adopt a Highway. A town gets local companies & citizens to volunteer to keep a section of roads litter free. Most of them let put up a sign that says something like "this section of road maintained by such & such person or company". Great free publicity (almost free, you do have to go & collect the litter so many times per year), if you get a good section of road.

[Eric ELM]

You are doing a good thing for your community. You asked for a suggestion on an ending. If you end up using someone's suggestion, why don't you let us know who sent it and what it said?

[Scape Sculptor]

Sure JML, I'll take a look at it... scapesculptor@neo.rr.com