View Full Version : Client mix? marketing?
03-04-2004, 12:31 AM
Ed and I, after three years by ourselves in the lawn maintenance part of the biz, will be branching out this year into landscape installs. We have all of the nursery prices, horticopia software, and earthscapes software. We are somewhat clueless as to how we market ourselves for installs though. My thoughts were to basically approach homeowners that have just had their homes built and ask them if they would like a design and estimate from our company. Same goes with commercial installs. We are listed in the yellow pages for landscape contractors, as well as the better business bureau (soon), and the local chamber of commerce. Anyone want to point us in the right direction as to how to market our services?
We will also be needing a bit of help on profit margins, or goal net income per day goals. I believe we are shooting for 750-1000 net (after taxes) per day. Feasable?
Thanks for any input.
03-04-2004, 08:50 AM
03-04-2004, 12:00 PM
Todd, you are heading the right way.Getting involved in civic organizations is a great way to get noticed.Also , try your banking institution, you'd be surprised at how many referrals you can get for new home construction during loan closings. Here, you have to have an established / seeded/ sodded lawn before you can close on your mortgage.We gross an avg. of $ 735.-820.00 per day on installs(3 men), before material markups, labor only, so your figures are pretty close. Try some targeted mailings in your areas as well.Lastly, one of the best advertisements we have are 18 x 24 " coroplast signs to place at job sites on the edge of the property / roadways, etc. We get lots of calls from those signs, and they only cost about $ 20.00 each..Good luck...PS_Don't forget to bill for your design time, and don't give the client a copy of any designs / ideas/ cds, until they sign up or pay for it.Don't give it away, we work too hard to work pro bono.You have some good software , too, that will help alot w/ selling . It did for us, using DIG and the laptop.Cut down on many hours of drawing / designing.Now you can weed out the price shoppers in less than an hour at their house.Do good quality work, and you'll have all you can handle, and then some.Here's to a great 2004 for everyone-----><a ='http://www.smileycentral.com/?partner=ZSzeb008' target='_blank'><img src='http://smileys.smileycentral.com/cat/13/13_4_1.gif' border=0></a>
03-06-2004, 01:56 PM
Thanks for the reply. Still looking for a bit more feedback and advice.. anyone else?
03-06-2004, 03:44 PM
well install depend on what yur installing...good money in pavers and walls...try adding pergolas and arbors...planting annuals/perennials....design stuff I usually chagre 95 an hour for my time and 35 per helper......definatly moremoney in hardscape then soft but soft scapes can be done in a day or two while hard scapes tend to take more time.
03-07-2004, 12:36 PM
actually Ed and I seem to both be more interested in hardscapes anyways. We are going to take the formal landscaping approach as opposed to the "natural" look. As we are both 19, it would be hard to convince our clients that we would be worth 95/hr for design work.
We are definitely going to be adding a design fee, but we will be fully crediting that design fee toward the landscape install if they let us put it in. We arent looking to make a living off design work.
Thanks for the advice,
03-07-2004, 10:37 PM
terracare where are u located ?
03-08-2004, 08:23 AM
Try sending out a newsletter or something like it to your exisitng clients telling them what services you offer
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