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View Full Version : Davey tree $40 15000 sq ft lawn


kootoomootoo
03-27-2004, 11:46 PM
Had a guy show me a Davey tree estimate the other day ........15000 sq ft lawn, $40 per app. Bit hard to compete with that on a regular basis. I did sell it for $48 though.

Tscape
03-28-2004, 02:23 PM
Man, that is not what I like to hear! I, personally, tell people to take that estimate and sign up as quickly as they can. Take it! the price is unbeatable, for sure! Don't give them an estimate unless they still ask for one. ( I would get closer to $65 for that lawn). Explain to them briefly that the large companies will:
A. treat your lawn as one of 40 in a day and 800+ for a month (per applicator).
B. telemarket you for upsales relentlessly.
C. Sell you products and services you don't need.
D. Make you call me next year to do it right at a fair value.

Don't forget to call me again. It has been a pleasure meeting you. :)

Make it short and genuine, otherwise it is a waste of time. But then the whole call was probably a waste of time anyway. But to get hammered on profit margin by engaging in price wars with the big guys is like throwing a tennis ball at a tank, and brother you ain't gonna win that one.

turfsolutions
03-28-2004, 09:19 PM
A. treat your lawn as one of 40 in a day and 800+ for a month (per applicator).
B. telemarket you for upsales relentlessly.
C. Sell you products and services you don't need.
D. Make you call me next year to do it right at a fair value.

Well said turfscape!

scweedman
03-29-2004, 07:18 AM
I picked up a 5000sq.ft lawn the other day. ChemLawn was
doing it for 61.50. The owner didn't have a problem with
the price just the service. Now i'm doing it for 60.00.

gt_racer50
03-29-2004, 06:36 PM
Man, how much are you guys charging per 1000? The going rate in my area is about $2.25 per 1000.

wissel_landscaping
03-29-2004, 07:48 PM
Back when i worked for tru green/ chem lawn
they had accounts that where 30,000 sq ft. and doing it for $29
and some were 10,000 sq. ft. and getting $18
but they some that were 2,000sq. and getting $50


they do get tons of cancels do to poor results
which is good for me i will pick them up at a higher price and give them much better results.

TMlawncare
03-30-2004, 10:47 PM
gt-racer50, $2.25 per 1000 sq ft!!!! We try to get $4.50-5.00 but will go as low a $4.00 but only rarely. One bag usually covers around 12,500 sq ft. and cost around $23.00 (lesco momentum, we use it on two rounds). On an average 10,000 sq ft lawn at $2.25 thats $22.50 per app. Your only making about a $1 to $3 dollars. My gosh, how would your even cover your insurance.

goforgreen2
03-30-2004, 11:04 PM
When they show you an esimate that cheap, tell the customer to ask them for a program. Chances are, yours will be more comprehensive.

GrassBustersLawn
03-31-2004, 04:26 PM
I just gave a quote today, fert with pre-emergent...32,000 sqft Total Treatable Area...I quoted $4 per 1000 for $128. I got up to the door and there was a quote from another LCO there... he was going to do it for $40!!!
That is FORTY DOLLARS! His cost of chemicals has to be at least $30. I ran his name through the license data base for Indiana and HE IS LICENSED. But what is he thinking, that is $1.25 per 1000. Guess he is buying the business this year with hopes of raising rates next year????

Can you make it at $1.25/1000? I thought I was cheap at $4/1000?

COMMENTS?


Mike

Tscape
03-31-2004, 04:34 PM
That is like TruGreen broad app rate, or even lower at $1.25. See my previous post for how to treat that situation.

GrassBustersLawn
03-31-2004, 04:42 PM
TURFSCAPE - I saw your previous post on the thread. I agree that is the best way to handle it. I'm going to tell her to keep me in mind for next year, when the guy charging $1.25 is no longer around! Only thing we can hope for is another "genius" doesn't come up with the same scheme!

Mike

Tscape
03-31-2004, 10:23 PM
Don't budge either, GrassBustersLawn. Be confident in everything you do; including pricing.

kootoomootoo
04-01-2004, 08:24 PM
I saw a few experienced trugreen guys up and wlak out never to return after spending a week doing 30000 sq ft lawns for $50. Then they ask why they dont hit there number for the week!!!!

grassguy_
04-02-2004, 10:03 PM
LOL,

kootoomootoo, you got that right!

turfsolutions
04-03-2004, 09:27 AM
I took a lawn from Scotts this week. Isn't it a good feeling when you take one from the big boys?

GrassBustersLawn
04-04-2004, 12:26 AM
Follow up on my post about the guy charging $40 for a 32,000 sqft yard....

I called the LCO to talk to him about his pricing. Is he getting fert for free? What's the deal? "It only takes him 15 or 20 minutes to do it, and he is happy making $10 ($40 job minus $30 in product = $10) for that job." Then he asks me "How can I sleep at night charging $4 per 1000 sq ft.?" I then tried to explain to him that GROSSING $10 is nothing by the time you deduct TIME, VEHICLE EXPENSE, INSURANCE.....gave up as I was getting no where with him.

I then called the customer to tell them to RUN to that guy. After talking to them briefly, I discovered that THEY PAID NO ATTENTION TO THAT QUOTE. The owner said "I can't even buy the fert for my sized yard for $40, how is he (other LCO) going to do it for that much?"

Anyway, just pointing out that "lowballers" are sometimes TOO LOW for their OWN GOOD!

Mike

Tscape
04-04-2004, 07:03 PM
Stay the course.

jeff_0
04-07-2004, 11:53 PM
Originally posted by gt_racer50
Man, how much are you guys charging per 1000? The going rate in my area is about $2.25 per 1000.

Man, That would even cover my chemical cost.. putting down Dimension and fert.. or what every and fert.. i'm charging $6 per app. I'm just starting this year putting it down but i've been picking up customers. I've learned that they sometimes have other companys before that did it but without good results. I've explained to some why my prices are higher. I also set a minimum price of $40 per app. except for one. A HOA entrance, it's about 2k and i told them $30 and they said it should like good price. I'm in this business to make a profit. Not to make sure i can underbid the next guy. If they can do it cheaper go for it. They might not be around next year.