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View Full Version : How many doorhangers delivered per day for one man?


walker-talker
01-14-2005, 10:06 AM
I know there are factors involved, but looking for a round-about average. I am talking about traditional average neighborhoods where there might be 30 to 50 feet between each dwelling. I have heard anywhere from 300 (seems low to me) up to 800. I am talking about an 8 hour day here. Doesn't have to be doorhangers either....could me post-it notes, flyers....whatever. Just looking for expierence here.

Matt

proenterprises
01-14-2005, 10:12 AM
I know there are factors involved, but looking for a round-about average. I am talking about traditional average neighborhoods where there might be 30 to 50 feet between each dwelling. I have heard anywhere from 300 (seems low to me) up to 800. I am talking about an 8 hour day here. Doesn't have to be doorhangers either....could me post-it notes, flyers....whatever. Just looking for expierence here.

Matt

this will be my first season using foor hangers as a form of advertising, i would also be interested as to how many people have done per day.

as well, do you walk, drive, drive with a helper?

walker-talker
01-14-2005, 10:15 AM
I had thought if I was going to do a mass delivering, I would buy one of those gas powered scooters...that look like a skate board. They are not too expensive and would be tax deductible. Pull up in the driveway, lay it down, hang doorhanger, pick it up off to the next house. I think it would save enough time to pay for itself.

bushtrimmer
01-14-2005, 10:24 AM
I know there are factors involved, but looking for a round-about average. I am talking about traditional average neighborhoods where there might be 30 to 50 feet between each dwelling. I have heard anywhere from 300 (seems low to me) up to 800. I am talking about an 8 hour day here. Doesn't have to be doorhangers either....could me post-it notes, flyers....whatever. Just looking for expierence here.

Matt
I did that when I first started out in a neighborhood like that, houses on top of each other, walk through the yards and concentrated on efficiency while listening to some music. Well anyway, I could do close to 1000 in a good day. Since then, when I send a couple of guys out, they do about 1000 combined. So I guess it has a lot to do with drive and determination.

1MajorTom
01-14-2005, 10:39 AM
800? wow, bless your heart. I wish we could deliver that many.
I mean, don't get me wrong, I'm no lard butt, but i just do not have the motivation or even energy level in early March to hand deliver that many in a day. Early March the weather here is still pretty cold. Windy, cold, and within an hour, we are about ready to hang it up. It's a very generous number to say 200 delivered. And that's with both of us delivering them.
I never hear people on here complain about how monotonous, time consuming, and frustrating it is to deliver these things. Well let me be the first then, it is not something that we look forward to doing. That's probably why, we do very little of door to door advertising.

tx_angler
01-14-2005, 10:52 AM
I had thought if I was going to do a mass delivering, I would buy one of those gas powered scooters...that look like a skate board. They are not too expensive and would be tax deductible. Pull up in the driveway, lay it down, hang doorhanger, pick it up off to the next house. I think it would save enough time to pay for itself.

A lot of the properties near us are 1+ acre lots and I thought of doing the same thing (scooter). And, I agree this is not a job I look forward to doing, scooter or no scooter.

As for how many we deliver in an 8-hour day, I'll have to get back to you on that. We've never made it through an eight hour day delivering door hangers. :D

marko
01-14-2005, 10:59 AM
Considering there are 480 minutes in 8 hours, I would figure that 300/day is reasonable. That's one every 1.5 minutes (approx). Including breaks etc. that is what I am shooting for this spring (it will be my first year). 800/day is one house every 40 seconds non stop! Pretty hard to do unless the owner is doing it and very motivated. You will sure want to stop if an owner comes out to talk.

Mo Green
01-14-2005, 11:01 AM
Man, I could'nt imagine putting out 800 hangers a day. I have a hard time putting out 100. Not because or time constraints or distance between houses, but because I find it to be so damn boring.

lawnman_scott
01-14-2005, 11:01 AM
i used to do flyers every year. We would go around inthe car and drop them by the mailboxes on the ground. And every time we would get about 2 or 3 people calling to complain saying they would call the cops on us for littering or whatever (you have to be caught in the act). But despite that, we could do about 5000 in an 8 hour day. A few miner problems, but better that 200 in a day.

1MajorTom
01-14-2005, 11:06 AM
i used to do flyers every year. We would go around inthe car and drop them by the mailboxes on the ground.

Really? how did they stay there and not blow away? You mean you put them in a baggie with a few rocks in them?

lawnman_scott
01-14-2005, 11:47 AM
No we just rolled them, I have seen others do the thing with a baggie and a pebble. But we dont really get too much wind here unless theres a hurricane coming.A few may blow, but always got excellent results.

gogetter
01-14-2005, 12:13 PM
I generally averaged 60 an hour. That's using the sidewalks and driveways, no crossing the lawns.

I could never do an 8 hour day of that though. My back (and legs and feet) start to kill me after a while.

But if I did do it all day, and factored in slowing down as the day goes on, I would guess I could get about 400 out in a day.

gogetter
01-14-2005, 01:02 PM
I had thought if I was going to do a mass delivering, I would buy one of those gas powered scooters...that look like a skate board. They are not too expensive and would be tax deductible. Pull up in the driveway, lay it down, hang doorhanger, pick it up off to the next house. I think it would save enough time to pay for itself.


Here's a couple options ;-)

www.segway.com (a bit pricey!)
www.rad2go.com/q.htm (a cheaper "segway")

These are quieter then a gas powered scooter, and they have reverse so you could ride these right up to the door, rather then leaving it at the end of the driveway and walking up.

gogetter
01-14-2005, 01:15 PM
Here's an even cheaper one:

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=22703&item=7127688370&rd=1

grass-scapes
01-14-2005, 06:04 PM
I have an idea..... You have heard of mass drops of propoganda from planes or helicopters? just print up a couple thousand fliers and drop them from an ultralight. The ultralight would be tax deductible, as well as the cost of the fliers. and you could get some spring cleanup jobs too, from all the loose paper flying around the neighborhood.

walker-talker
01-14-2005, 07:47 PM
I have an idea..... You have heard of mass drops of propoganda from planes or helicopters? just print up a couple thousand fliers and drop them from an ultralight. The ultralight would be tax deductible, as well as the cost of the fliers. and you could get some spring cleanup jobs too, from all the loose paper flying around the neighborhood.

That reminds me of the sitcom episode of WKRP in Cincinnati. They had the Thanksgiving Day promotion and dropped the turkeys from the helicopter...lol and Les Nesman said, "I thought turkeys could fly".....that was hilarious...haha.

ChadA
01-14-2005, 08:40 PM
My wife and I did 100 in a hour in a pretty tight subdivision. We even stopped and talked to a few homeowners who were outside.

lewdo
01-14-2005, 08:48 PM
Sounds like a lot of you folks have taken the time to put out flyers. I just never figured that it would be worth it. What kind of sucess rate are you having?

Carolina Cutter
01-14-2005, 09:00 PM
Ya know.....I know I am going to get flamed for this one but what the heck....

We talk about this and we talk about that......what works and what doesn't....

Maybe its from reading the LONG post session about Justmowin a few minutes ago that has me thinking about this...I don't know.....

But look at the guys operation....over 1900 accounts......just by lowering the price to what most average homeowners can afford to pay.

Don't get me wrong, I like to do the high end residential customers as much as the next guy but dang.....look at his account stats...... I have been doing the math since I read those posts and it is nothing but pure $$$$

Yes, I have standards too, I believe in hard work, after all that is what my father taught me but......

We talk about flyers....which we spend mega $$$ getting made up for what a return rate of 1 %??? Is this really smart marketing on our part....

Forgive me....I am just rambling.....but there has got to be a better way!

MMLawn
01-14-2005, 11:13 PM
Merlin I believe if you read all of justmowits post you will see that he too uses door hangers.....

impactlandscaping
01-14-2005, 11:40 PM
We are getting ready for 2K doorhangers ..so I'm not really looking forward to it . That will be followed with 20K direct mail flyers in March and April to a targeted zip code. We did pretty well with the direct mail last year, so I am doing it again. The doorhangers are specifically for lawn / turf care to saturate the current sub divisions we are currently in. I want to expand our turf programs , as I am wanting to do less intensive( 1week plus) landscape installs. Hey Jodi- LET'S GOOOOOOO STEEEELERS!!!!!!!!!<a href='http://www.smileycentral.com/?partner=ZSzeb008_ZSXXXXXX44US' target='_blank'><img src='http://smileys.smileycentral.com/cat/20_3_72.gif' border=0></a>..SuperBowl Champs in 2005 :D

walker-talker
01-15-2005, 12:21 AM
We are getting ready for 2K doorhangers ..so I'm not really looking forward to it . That will be followed with 20K direct mail flyers in March and April to a targeted zip code. We did pretty well with the direct mail last year, so I am doing it again. The doorhangers are specifically for lawn / turf care to saturate the current sub divisions we are currently in. I want to expand our turf programs , as I am wanting to do less intensive( 1week plus) landscape installs. Hey Jodi- LET'S GOOOOOOO STEEEELERS!!!!!!!!!<a href='http://www.smileycentral.com/?partner=ZSzeb008_ZSXXXXXX44US' target='_blank'><img src='http://smileys.smileycentral.com/cat/20_3_72.gif' border=0></a>..SuperBowl Champs in 2005 :D
Got any pis of your flyers...I would be interested in viewing them....probably a lot of others would also.

walker-talker
01-15-2005, 12:27 AM
We talk about flyers....which we spend mega $$$ getting made up for what a return rate of 1 %??? Is this really smart marketing on our part....

Forgive me....I am just rambling.....but there has got to be a better way!Better think about that one. I am spending around $3,000 for 30,000 flyers. I would be tickled to death if I received 300 calls. In fact, I doubt I could even handle that many...I am sure I couldn't. If I can close on 75% of those, and that is low for me, that would be 225 accounts for $3,000. Say the average client brings in $700 per year (and that is low)....that $157,500 generated off $3,000. You see now....1% response rate is not all that bad.

grass-scapes
01-15-2005, 11:20 AM
even for the way IM doing it.. 1% is good for me. I had some price figured up. Decided to buy blank door hangers and print them myself on my inkjet. I mean, to get them printed locally, it would run me nearly 80 cents per hanger, and thats with ME supplying the paper. So, ink costs me Im guessing 6 tanks per 300 flyers. 6 tanks (6 colors) will run me around 40 bucks. Now, if I print 600, my cost is 80 bucks plus the flyer cost ($36 for 1000 sheets, 2 to a sheet). Im not going to put out more than 600 anyway. If I get 6 accounts and they average 1200 a year each, thats still not a lot, but $7200 for my inital investment of around 100 bucks. Im hoping for a return of 2 to 3 percent.

impactlandscaping
01-15-2005, 03:55 PM
Got any pis of your flyers...I would be interested in viewing them....probably a lot of others would also.


I don't think I have the emailed proof anymore, and I don't have a scanner..if anyone REALLY wants to see it, PM me, and I'll add your name to the mailing list and send one to you. We are in the process of getting a new computer and laser printer / scanner combo, and will be able to put pics and flyers here after that...sorry

gogetter
01-15-2005, 04:36 PM
We talk about flyers....which we spend mega $$$ getting made up for what a return rate of 1 %??? Is this really smart marketing on our part....

Forgive me....I am just rambling.....but there has got to be a better way!

First of all, it's hardly "mega bucks" to get flyers/door hangers made up. I'd even say it's probably one of the least expensive forms of advertising.

Secondly, if you read all of the info from Justmowit, you'd see that his preferred method of advertising is flyers/door hangers. So, yes, I guess it must be worth it.

Thirdly, the main reason I use flyers/door hangers is so that I can TARGET SPECIFIC neighborhoods. Ads in papers get me calls from all over the place. I like a nice tight mowing route.

gogetter
01-15-2005, 04:45 PM
I mean, to get them printed locally, it would run me nearly 80 cents per hanger, and thats with ME supplying the paper.

grass-scapes, definitely look into online suppliers. I called a local printer (large chain) a couple years ago and after he gave me a ridiculously high price, I mentioned how I had seen MUCH lower prices on the net. He said those places are set up for high volume and can afford to be a lot cheaper.
You should be able to get nice full color door hangers for .10 cents each or so online (give or take depending on quantity, supplier and options you choose).

There have been many links for flyer/door hanger suppliers posted here over the years. But if you need some links, let me know, I'll scrounge them up for ya.

PMLAWN
01-15-2005, 04:55 PM
We do flyers but we put them in the newspaper box. Drive by in the car and we can do about 300 per hour.
I have found a delivery service that will do it for .10 a piece. I partner with a Realtor and split the bill so it works out to .05 a piece.
My farm area has about 50,000 homes in it but I think I will concentrate on about 40,000 this year. My final sucess rate has been about 1/2 of 1 percent.
This should bring me another 200 or so jobs. This should fill 2 trucks full time which is what I plan on adding this year.

walker-talker
01-15-2005, 05:05 PM
I have found a delivery service that will do it for .10 a piece. I partner with a Realtor and split the bill so it works out to .05 a piece.
That's not too bad. For my flyers to inserted into neighborhood newsletters, it's going to cost between .035 to .08 each. That's much better than paying for postage. I paid some guys to pass out doorhangers a couple years ago and it costed around .11 cents per doorhanger.

Carolina Cutter
01-15-2005, 05:13 PM
I have to say that I never really did much of this. I think I put out like 20 doorhangers last year.....LOL

But I did get an account from one of them....so what does that make my ratio?

PMLAWN
01-15-2005, 05:21 PM
Merlin ---5%-- that is great.
The funny thing that happened to us 2 years ago was that we ran out of flyers just into a hood. Passed out about 10 in a hood of 240 homes. By may of that year we had about 20 homes in that subdivision. I guess that proves that you can sell more work by doing good work that anything else.

CrazyBlonde
01-30-2010, 03:03 PM
:nono: This is what the customers think of those who put rocks in a baggie with a flyer and throw it. Look! NOT Happy!:nono:

http://www.goodexperience.com/tib/archives/2007/02/lawn_care_adver.html

JayD
01-30-2010, 08:01 PM
That reminds me of the sitcom episode of WKRP in Cincinnati. They had the Thanksgiving Day promotion and dropped the turkeys from the helicopter...lol and Les Nesman said, "I thought turkeys could fly".....that was hilarious...haha.

oh man, your telling your age here lol....I remember that show...

topsites
01-30-2010, 08:12 PM
None, the guy throws them in the trash, sleeps the rest of the day under a tree,
wakes up shortly before meeting back with you, quickly works up a sweat and runs
his hands through his hair so as to look the part, gets paid, and goes home.

And not to scare you, certainly it neither happens all the time nor with everyone,
but I can almost give you an absolute guarantee that happen it does.

So you'll likely want to devise some sort of a system that, without making it look like you're going
behind their backs as that won't be appreciated either, but some kind of way that you can
check and make sure the work really did get done.