I believe it could be a common advertising agent put out a good deal to these manufacturers. I've seen both the Echo and Exmark advertisements. Both look very similar with similar motives/wording.
2004 GMC 2500HD Reg Cab BOSS 9.2 V-Plow
2013 eXmark LazerZ X-Series 60" 34hp EFI (RED) Kohler
2006 Hustler SuperZ 28EFI 60" Power Chute Design OCDC SOLD!
1996 48" SCAG Belt WB 14hp Kawasaki Classic Deck
Echo 2 strokes PB-755 & SRM 280
Eastman WM20H 20" Commercial Push mower (NEW for 2013)
Commercial Lawnboy trim mower 3-FOR SALE!http://www.lawnsite.com/showthread.php?t=424203
Solo since 1980