We advertise on TV alot locally.
Have an arrangement with two stations to maintain their sites, the station managers homes, and some of the higher ups homes. Give them back the money for ad's.
Our market is small so rates are not bad compared to major market areas (like Pittsburgh or Cleveland).
It MADE us in the local market.
Wives with money watch afternoon soaps.
Local news is primo.
Sports is good too. Especially golf and college hoops.
Prime time is expensive, but if you can afford it - it is great too.