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Old 02-28-2001, 12:08 AM
linky linky is offline
LawnSite Member
Join Date: Dec 2000
Location: Richmond Virginia
Posts: 151
John Allin had good information. It all depends on the audience you want to target. Spot tv is expensive, depending on the market. Using trade for advertising is a good idea. Agencies do it all the time. If you run your ads in the late fringe hours- after 11:30 pm, you can get some really good deals. Also, if you don't request specific times, you can also get a good deal. Prime time is very expensive. You must first figure out your demo-or target audience, this will determine when your ads should run. Radio is much less expensive and very effective. am and pm drive times are the best. All the people going to and from work are listening-again you have to figure out your target audience, this will determine which station you will want your ads on. For example Country music stations would have alot of 25-54 adult listeners. Obviously, you wouldn't want to advertise on the top 40 station-young demo. If you want to reach the older folks, you'll want to put your ads on stations that are mostly news/talk. Hope this helps.
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