Sometimes your truck isn't going 50mph so it pays to have some information on the services you provide on your truck. I can attribute several jobs that I signed last year directly to truck advertising. People may not call directly from the phone number on the truck but a professional sign job will make them recognize you in the phone book before the companies they don't recognize. Sometimes people will just approach me at the gas station or Tim Hortons. I got a $7000 job like that the first week I had my truck done!
[Edited by diginahole on 03-15-2001 at 07:47 AM]