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Back in the 70's my uncle had started a trucking/paving/excavating biz. he started out with five trucks, big tri-axles. He had the trucks painted hot pink. You laugh at hot pink within three years he had 40 trucks on the road. everything was pink rollers, trailers, etc. his trucks were in the papers and everyone talked about how wacky they were with the color. he swears that the color is what blew his business up....
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