i put out 2400 flyers in the paper a few weeks ago and received 6 calls. One lady has confirmed and i am still waiting for the other five. Next saturday, weather permitting, i am going to hit the streets with an aerator. with any luck it will be a sunny day and homeowners will be in their yards. i try to get on a personal level with potential customers and try to sell them not only on regular maintenance, but also additional services (aeration, overseeding, organic lawn programs, tree and shrub maintenance)
In responce to your question if your too late?? i would say no but for the return you will get i think there is better ways.