i believe that those that underbid and continue to work at the underbid price will start to regret their bid. this in turn leads to shotty work because you will dread cutting that account because you know you underbid and once you get there you will rush through giving them "the quoted price" lawn cut. instead of raising your rate after you knew you screwed up, you kept the low price, end up doing shotty work and then next year they find some other sucker to do it for "the price i paid last year". everyone should listen to mac, he knows how this stuff works. ask him how much prices have gone up since he started. thats why you don't stay at $35.
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