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I guess I've always found that stuff to be a little too gimmicky. Let me ask you this: When was the last time you made a purchase decision, or called on a company, because you drank a cup of joe that had their name on it?
Sorry to lay that on you after you've already committed $$ to that avenue...
I use that as my litmus test for my advertising. If it worked on me, it may work on others.
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