Yes... most folks do buy based on looks even more than they might realize.
Why you reckon there are so many red mowers?
Most mowers that don't look as good or look "non-standard" or outdated don't sell as well.
"If you place a low value upon yourself, rest assured..... the world will not raise your price."
"The bitterness of poor quality lingers on long after the sweetness of cheap price is forgotten"