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Old 10-09-2006, 09:01 AM
TAZ TAZ is offline
LawnSite Senior Member
Join Date: Jun 2006
Location: Ohio
Posts: 344
Originally Posted by Richard Martin
Short-sighted people do allow a tool's looks influence their buying decisions.
I have news for you. Almost ALL consumer product companies pay huge dollars every year in hiring industrial design firms to style products just for this reason. Millions are spent in consumer research trying to find out what consumers prefer. It may not affect how well a tool performs but it does make a difference in sales.

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