Alta, I with you on the mug deal. I've that many potential customers need to see your name at least three times before they will consider you.
When you start out you have to spend alot to get your name out there, then you can gradually cut down on your ad budget. But you should always advertise to keep your business growing. When looking into many franchise operations, they expect the franchisee to spend anywhere from 3% to 5% of their gross receipts on advertising. How many of us do that?