I have yet to run into Chemlawn doing applications for $.50 per 1000. They are usually in the $3-$4 per K area ,at least thats the case in my area. I can get $4.50- $5 per w/ no problem. My dry fert. program will blow Chemlawn away. I would venture to say that 75-80% of my fert. customers left Chemlawn to sign w/ me.