I got their info once about a year ago. They are organic "based" control and that was the first red flag for me. I know nothing about their business dealings but they have a franchise program that one can enter into for roughly $50,000 if memory serves me right. They had 2 or 3 different Levy's of "commitment." They were on the ball and info was slick and professional. It was started by 2 guys that worked for ChemLawn and/or TruGreen and went to them with an organic based program and got turned down. So they quit and started NaturaLawn. For me personally, I would have to go all the way organic or not go at all. Check out SafeLawns for the real deal.