Something the customer gets with the invoice and comes to expect.
Open ended questions that get more of a wordy response more than simply
"circle A, B, or C".
Here is my most recent thought:
CUSTOMER SATISFACTION SURVEY
Your feedback is extremely important to us. We strive to find new and better ways to serve our customers.
Please take a moment to comment on your experience with us.
Are you satisfied with the quality of service you receive?
What do you like about our service?
How can we improve our service?
Please take a moment to include any additional comments.
Thank you for your comments and continued patronage.
It is a pleasure serving you.
No special deals for responding to survey!
...other than improved, more personalized, responsive service!
Is that enough?
Or should I offer some type of promo incentive?
Thanks for all the help!