Every lawn and every client is different enough for you to replace Natural Lawns, Chemlawn, or any other rigid, one size fits all corporation.
Learn through personal experience as much as possible so you can confidently tell your client what will work, where it will work and why or why not.
If you care about the people and their lawns more than selling what they don't need; it will never be important what the national companies are doing right.
What they are doing right is convincing the public that too much ferti and herb. is a great security blanket.
Now that I know that clay's texture(platelets) has nothing to do with water infiltration, percolation, or drainage,,, I wonder what does...