First you must sell yourself before you can sell others on your ideas
I swear I agree. That is exactly what I've been thinking about every day this past week. I need to start selling and promoting "me", and not just the "lights" or even the "lighting effects."
My next post card will say something like:
"Stylish illumination by Mike M., outdoor lighting designer."
"Call to set up a consultation, or better yet, book a great deal on a lighting demo of Mike's designs at your home for only $65.00"
Or something like that.