This is our second year in the book. We have a little 2" ad under Lawn Maintenance and last year they gave us "landscape contactors" for free. If you decide you want to stay under that "free" listing, you are charged the next year. So this time we moved our "free" listing to Grounds Management.
We kept out main ad where it is. Last year it was only $29/mo, now the SAME ad is $50/mo
Is it worth it? So far it is! Other than calling on businesses occasionally, it is just about the only form of advertising we do.