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Old 01-15-2002, 06:43 PM
Nebraska Nebraska is offline
LawnSite Senior Member
Join Date: Jan 2002
Location: Beautiful Great Plains.
Posts: 525
Yellow pages in my opinion are an all or nothing arrangement. Either you go all out with a LARGE ad or you will be looked over. In my experience the Yellow Pages generates a lot of "non-qualified" leads. We just made the decision to go with a simple "courtesy" listing. Decision was made upon analyzing the customer base and finding that only 3 out of all of them were a result of the yellow pages.

You left out referrals...They normally are a SLAM DUNK!
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