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Old 01-06-2000, 12:31 PM
mattingly mattingly is offline
LawnSite Member
Join Date: Jan 2000
Location: Lexington, KY
Posts: 136
I kinda told about myself a while back but never actually jumped in on the Who, What, Where posts of earlier. I wanted to give you all this info. so you can better help to answer my questions and see where I am coming from. I am a 23 year old male living in Lexington, KY. The town is primarily suburban sprawl with 250,000 people roughly. I am looking to start out this spring offering a full line of services. I have a degree in biology from a liberal arts college here in town. Very respectable college. I have one semester under my belt at the Univ. of KY College of Agriculture. My degree will be in Plant and Soil Sciences: area of emphasis Horticultural Enterprise Management with a subspecialty in landscape design. The classes are cool and I love what I am doing&lt;---this is the most important. I have three semesters to go before I will be finished. Don't worry I can handle the full time load and work also. I got a 4.0 last semester and I was also working. I have about six months of Landscape Maintenance experience working for a contractor of one of the biggest hospitals up here. This was my first experience of how uneducated this field really is. I immediately became the one relied upon for any important projects. I was in charge of design for the spring bulbs and I am kinda excited to see how that goes. I've also done a number of other little things that have added a lot of beauty to the hospital. Additionally, I worked all summer mowing for some rich people. I used their Grasshopper 60&quot; ZTR mower to mow 10.6 acres. Started out taking 8-9 hours to mow, trim, and blow, now only 5-6. Amazing how quickly we learn things and become better in order to reduce time. Bad thing was I was getting paid by the hour--$10. I have already had classes in both plant pathology(disease) and entomology(insects). I know this stuff pretty darn good too. Though I feel I still have a lot to learn, I also feel more than confident that I can do a job equal to or greater than 90% of the people out there. (Sidebar: I grew up on a farm raising 60-70 acres of tobacco. I know what work ethic is) I have an extensive network of fraternity brothers from my first school that I am going to try to get accounts through--just to start. I figure this year I will start out small and build my name while in school, then next year when I am finishing up school and have a year under my belt, I'll be ready to build the heck outta this company. Speaking of building a name I am still having trouble with that part. Some potential names I have come up with are:<br>Seasonal Solutions<br>+'s no one has a name like this in my area<br> it encompasses all season's work<br>-'s doesn't really sound like a landscape <br> company<br>Earth & Turf<br>+'s i like the name, seems to imply that i<br> work in both grass and landscaping<br>-'s someone in my area already has Earth<br> Sculptures and Earthfirst. Too <br> similar<br>Earthworks Unlimited<br> See above<br>Integrated Grounds Management(IGM)<br>+'s to me it appears to be a really high end<br> name, implies all facets of the <br> industry can be covered here.<br> no one has a name like this, even close<br>-'s too professional if that is possible<br> make people think that it would be too<br> costly to use services<br>Tag line used with all of these will be something like this:<br> &quot;Combining knowledge, quality, & reliability for your landscape needs&quot;<p>What do you all think of these? (any other names) Don't want to use Bob's lawn and landscape. Too played in my area.<p>Currently I am working on a business plan to get a loan. I have a 5x8 single axle with gate(want to get a 6x16 and keep the above), Lexmark 48&quot; walk behind w/ velke(used), want to get a 60&quot; Exmark Lazer Z ZTR, will sell my car and get a truck(want 88'-91' 3/4 ton chevy), i have an old trimmer but i want to get either a stihl trimmer or echo interchangeable part trimmer, will get a stihl bp blower, i have a murray 5.0 hp self propelled 21&quot;. I will also be getting collared polo shirts because I want to convey the most professional image possible. Colors will be red shirt(I don't believe many, if any, co.'s have red as their color and use black or green lettering(probably black). <br> I plan on getting together my marketing scheme soon. Fliers I guess. We have several uppity neighborhoods around here. With what I have said, how should I market myself? What features of mine would the consumer like more than Joe Shmoe? I'd like to start contacting commercial sites around here and bidding their sites. Who do I get in touch with? Would it be acceptable to send first, a letter of interest, then follow up a few days later with a call and visit?<br>Feel free to jump in anywhere. This site has been a monumental help and confidence booster. Especially for the up and comer. Hopefully someday I will be the one answering these questions. Thanks.
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