We just signed up for a "dollar" size ad in our local yellow pages. The book comes out in June 02', so we'll see how the ad does. The rep. we bought the ad from threw a few freebies in so we made out ok. I believe we are paying about $325.00/mo. for the ad. Some people say that ad is great... others say its useless, but I feel being a bigger company you need to have that exposure.