Our flyer is at the printer now. We'll start delivery of 5,000 next week - will take us on and off about two weeks to deliver them. We'll print another 3,000 to 5,000 once we see how the first round goes.
Knowing that it takes time to deliver the flyers, I'll start with less important areas and work into our preferred market areas the closer we get to the season. I've found the majority of my calls come in early to mid March and the level sustains itself until the first/second week of April.
I think the sooner the better - but know where you're delivering and who you want to hit when and why. We'll even hit some neighborhoods/streets twice in a spring... about 4 weeks apart with mailings.
Lawn Lad, Inc.