Speaking of failure... read "Failing Forward" by John Maxwell.
Though I'm in the middle of reading it his book know, I think it's worth recommending. The premise of his book is that people are taught to think about failure in certain ways. Depending on what you were taught growing up or what has influenced you over the years will effect, as it will anything in life, your perception of failure. Achievers separate themselves from average folk because of their perception of failure and what they do with it. Failure does not keep the achievers from reaching their goals. Maxwell says, "Your attitude, not your apptitude, will determine your altitude."
Good luck with your business!
Lawn Lad, Inc.