How bad do you want it?
How bad do you want those other accounts?
How much do you want to discount, in hopes of getting those other accounts?
Trick is neighbors talk, and they discuss prices.
You tell one it is much less than the other, then you're in for trouble.
It starts a chain reaction of never being able to get the prices where they shoould be.
Once you start to cheap you stay to cheap.
Use your best judgment, good luck