John, am I misunderstanding your pricing advice, or your definition of what the 'market will bear'? I always took that to mean the maximum amount the market would allow you to charge (ie pushing upward on price all the time).
DMK, try not to get yourself into the mindset of dropping the price to get your foot in the door somewhere. I found that I was then always coming upon doors that needed my foot wedged in them. Instead, charge what you need to charge. If they really like your services, they'll keep you with the higher price.