Ya, I think this site cater's to the mid and eastern U.S. were irrigation isn't needed as much. I keep reading where these guys are bitching and moaning cause they have no rain and the lawns are dying/browning/not growing or going dormant. Can't even imagine having an account that doesn't have a system. Of course I don't usually bid job's by the "acre" either.
Here in Norcal, we don't have the "ethnic" competition as much as down south, especially in my small retirement community. If I decided to go with hispanic worker's I would lose at least a quarter of my business. I wouldn't say a lot of my customer's are bigget's, just come from a different generation.