And to add.
Now your customers, who you have been mowing for $30 are getting flyers in their mailboxes everyday with $20 prices.
They want you to match the price or they will try them out.
It costs you more than $20 to do the lawn.
Now you post a "lowballer" thread or a "how can he work so cheap" thread here on lawnsite.
But in reality.
The guy at $20 is making a lot more money at that price than you are even if you doubled his price.
Until he decides to grow................