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Old 08-26-2002, 07:39 PM
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walker-talker walker-talker is offline
LawnSite Platinum Member
Join Date: Aug 2001
Location: Midwest
Posts: 4,774

I usually have great results in the service directory. I don't really use it for mowing, but for the extras, like aeration, dethatching, scalping and overseeding. Make your ads short and to the point.
Something like this:

--------- FREE ESTIMATES-------------

You get the point.
On average my add cost 80-140 dollars in a city of 400,000
You will want to be sure to be available to answer the phone at all times. If the custmer does not get through, they will go to the next listing. I work 3rd shift at my full time job. I sleep during the day, with my phone, pen and paper on the night stand.
Take you a small ad and just see how it does. $312 sounds a bit steep to me.

Good luck
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