David, Kansas, Ned, Steve,
In general, there is a "Pro" customer, and a DIY customer.
And although both sides, (Installers and Retailers), try to attract crossovers, I see a formidable chasm between the two customers.
Perhaps our best Marketing efforts only serve to help them confirm which group they fall into.
There is still a large untapped customer base out there on both sides.
Our industry's job is to "sell the dream", and to quote Alan's earlier comment; Let the rising tide raise all boats".
Gregg, I joined the company in the late 90's, off site, so I'm not the best person to answer the off shore question.
I think the metal fixture that you are referring to is our "work horse" CL507, MR16 flood. It is amazing how many of those we have sold through the years.
I do want to say thanks again for all the well wishes.
By the way; did I mention that we have fixtures for sell?:-).