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Old 05-02-2009, 09:30 PM
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NightLightingFX NightLightingFX is offline
LawnSite Senior Member
Join Date: Feb 2007
Location: Pasco WA
Posts: 581
Originally Posted by Eden Lights View Post
While your mileage may vary, Your numbers would be a dream come true for me. I have 5000 homes in a 40 mile radius that I might consider my target customers and I spend about 20K a year marketing to just them, the return is only about 1 job per month on average. I close well over 80% after pre qualifying over the phone. Now if I see or hear about a potential project and make a cold call or cold visit the closing rate drops to well below 50%, but that is where I get my work. Many times I will I go back and look and see that the client has been already marketed to by us, but it didn't work. With all that being said, I will be happy with 50 jobs when this 2009 year is over. Good luck and I hope you kill them.
How do you market?... Also we have seen pictures of your great work on the forum, but why don't you have a website? I am sure you would have a bitchin website with all of your great work. Surely if you are spending $20,000 in marketing you can afford to create a website. I am just curious on your perspective. I hope this doesn't sound like I am challenging you or any thing like that.
Ned Hastings
Member AOLP (CLVLT) #0852
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