I think a lot of employers are willing to accept a good attitude, strong work ethic, and willingness to learn in lieu of experience - always have to play that up too. Should also pitch yourself as long-term investment to the company and any smart business should see the value.
I have had to work with newly hired people with "experience" and those without; generally those without relevant experience are easier to work with because they want to learn and are eager to please. Plus, then you can stick them with all the crappy work until they figure it out just how much it sucks!
Best of Luck!