are names really that important???
are names really needed?
this may be a stupid question...but i often recieve business postcards addressed to "occupant" or "resident" and to be honest, it really makes no difference to me who its addressed to when i receive it..if its a good deal, ill call...for example, i get post cards from the oil lube places advertising oil changes for 12.95 and they are never addressed to me personally, just "current occupant" . On that note, i have received postcards/advertisments with someone elses name and then the phrase "or current resident"........
i guess what im trying to ask is, do you think it really makes a difference if they see their own name on the address label? will this entice them to call?