we still get tons of calls from it and maintain the biggest ad for our services. i dont think it would bea good move to not do this and would very much drop sales. we are also going to market this year more than ever and advertise our website. we want to hit all angles to get as much exposure as we can, while keeping cost of it to a min.
but, i can say the yellow page ads are stupid high. i thin our 1/4 page ad is now about $1800.00