View Single Post
Old 03-31-2010, 01:25 AM
One-AP TIM's Avatar
One-AP TIM One-AP TIM is offline
LawnSite Member
Join Date: Mar 2009
Location: Sugar Grove, IL
Posts: 69
Originally Posted by SeedPro View Post
I've seen these gimmicks come and go. It won't catch on.

Humans are used to repetition and besides that they don't like change.

Try explaining to your customers you are only going to feed their lawn once a year.

You guys have a hard enough time believing in it....the client never will.

It's a good concept and theory.....and that's where it will remain.

More is better. For institutions and people doing their own? It might be minimaly popular. but it would never make it in the commercial or residential venues on a retail for hire product.

The end.
SeedPro, Youíre correct, Itís not about the efficacy. These products work if theyíre designed correctly for the growing zone where theyíre applied. Itís a question of value and marketing. Grassmanís company is a full maintenance lawn care company. His customers are not going to count how many times he fertilizes to judge the value of his service. They will take a glance every week after he finishes cutting to see how it looks. Is it stripped nice, walks edged, sidewalks blown off, weeds gone and does the lawn have good color. One AP offers the most continues color throughout the year. No more peaks and valleys. You may be a lawn care application company and if you are I understand the objection but we have a lot of LCOs using the One AP product in commercial applications helping them differentiate their business and capture some business they had trouble competing for in the past.
Reply With Quote
Page generated in 0.04113 seconds with 8 queries