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I don't mow, just fert, squirt, aeration, seed, insecticides, and minor landscaping. I go lower the bigger it gets to help the customer out. If they are getting a good deal they are more likely to sign up for more services such as aerations and seedings. I look at how much money I can get yearly from them rather than per service. It works out pretty well for me but might not for you depending on your situation.
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