I got about 10 responses, did a few one time or a few times jobs, but kept 5 seasonal accounts. I didn't have to bid. They were residentials. I figure if I advertise ten times as much I can get ten times the responses. Also, I'm gonna target older people primarily with the postcards, but I'll advertise to the general public as well. I'll start interviewing companies about their current lawn service early in January, then give them my card and a free estimate (lower by 20%) a week or so later.
I have a car payment I'd like to get rid of replaced by my business loan payment, which would include the cost of a $5000 work truck. It's a year old car. Any ideas on how to possibly trade down like that?