I was thinking about doing the same thing but was too lazy to remove the lettering from my truck. If your advertizing in the phone book/yellow pages, I would start the name with a number or the letter A. You will most likely be one of the first companies called for estimates because most customers are to lazy to look further.
2012 52" 25 hp Toro Professional 5000 series
2007 40" 15hp Toro turbo force Proline WB fixed/gear
Lawn Boy Gold Series Pro
Stihl SH55 blower/vac
Stihl hs 45/ 24 "
6'x12' Quality trailer