I think he's talking about the people that mow grass with their push mowers and charge $20 on a $45 lawn and don't pay insurgence, taxes, etc.
Have you ever though of working with other lawn care companies and having them sub you for some of their garden jobs if all they currently offer is lawn mowing?
If then God so clothe the grass, wich is today in the field, and tomorrow is cast into the oven; how much more [will he clothe] you, O ye of little faith? (Luke 12:28)
For if we live, we live to the Lord, and if we die, we die to the Lord. So then, whether we live or whether we die, we are the Lord's. (Romans 14:8)