What I do is constantly re-evaluate everything I do based on the realities in my market area and my target audience.
My target audience are the people that live in the gated communities, upscale communities, etc.,. Whenever we do a project in these neighborhoods, we usually pick up at least one more before we're done with the initial project.
Generally, a lot of these clients already have an idea on what they want, (i.e. Unilock Paver Patio, etc.,) which makes things a lot easier for me. So does having references in the area, etc., which helps sell the quality aspect.
Lowballers have taken a toll & we're doing okay.
But what's coming soon will take a greater toll:
The state & federal govt's hammering my target audience with higher taxes, which means they will have a lot less in disposable income to spend.
2011 will be an interesting year.