I have to say that I agree with both sides of this argument. Being a business owner, I agree that marketing can bring your business to much higher levels than just doing good work. And, unfortunately, anyone that can market well will gain market share from companies that do superior work. They will probably lose it pretty quickly, but they can have an impact.
Being a Christian, I believe that doing the job correctly and honestly is the right way to go, so I focus a lot on marketing, but make sure I know what I am doing.
That said, as I really begin to plan for the next Christmas lighting season(my first), where do you all recommend going for quality training. I do plan to look hard at HBL, but what other resources are out there?