If you like logo's great for you. I'm not a big fan of logo's. When it comes right down to what matters, Continuity is what matters the most. From all aspects of your business everything should flow together.
Trucks - same color, make and design
Uniforms - workers, clean bright, fully lettered front and back, both tanks and short sleeve in summer.
Uniforms - Manager clean bright, chest embroidery on polo shirts
All employee's wear the same boots, safety glasses, headphone hearing protection and all shirts are same color.
Equipment - Same brand = same color all commercial Toro
Trailers - Same color and manufacturer with same design and lettering as trucks
I like the goat idea, make it big on your truck. Its about getting noticed and remembered. For all of you out there how many company trucks do you see everyday with company logo's on them and a name and not much else, I would bet hundreds if not thousands like around here. My point is that we see so many boring trucks on the road everyday that we don't even pay attention to them. Make your trucks stand out!! and everything else that you do. My trucks alone bring in as many calls as all the other advertising I do combined. The reason - They Stand Out!!
Last edited by lawnpro724; 01-09-2011 at 03:09 PM.