I like to compare IPM with Plant Health Care. IPM is treating mostly with pesticides when a problem arises. PHC is all about improving plant vitality so it can fend off pests with it's immune system. I stress that these plants, turf or ornamental, will also provide a better looking landscape.
I also explain the value and benefits for them in terms of health and safety.
We will not be the low cost provider, we will provide them with more value for the money. If they are not interested in this type of program, I can refer them to someone else.
The nation that destroys its soil destroys itself.
Franklin D. Roosevelt