Todd, 3 mowing crews at 100 accounts a piece sounds great, I really hope you guys meet and exceed those goals this year!
I find where you are going with your company interesting and encouraging. You're going at it the same way as my company except backwards- You started in hardscape/construction and added mowing later; I started in maint. and have been moving towards design/build. With that said, here's a ? for you:
I read all of Jarod's thread, and agree with pretty much everything, with the exception of his opinion on doing both maintenance and design/build. I think it can be done, and done well, as long as it is done right. I'm guessing this is your opinion too, since you didn't only start a mowing division, you are expanding it? What's your take on all that?